5 Keys to Unlocking a Patient 360 View in Life Sciences

by | Feb 2, 2022 | Life Sciences

Person on a laptop unlocking a patient 360 view by accessing their medical record

Life science professionals are faced with making life-changing decisions about medications, new technologies, and healthcare innovations while only examining part of the available data because patient data is often scattered across different systems. However, when professionals learn to unlock a patient 360 view, they also receive access to comprehensive data that will improve the quality of their discoveries.

Today we will look at how you can access a patient 360 view and use it to improve your organization’s research and discoveries.

Key Takeaways:
  • A patient 360 view is a single source of truth about patients and their health, history, and treatments.
  • Professionals in healthcare and life sciences need a comprehensive view of patients to help them provide more accurate care.
  • The key to unlocking this complete view is a secure MDM platform that fully understands the patient.

What is a Patient 360 View?

In 2020, there was an investment of $70 billion in the life science industry – which is a record high. With the increase in demand for life science and biotech comes a greater need for accurate and comprehensive data.

In healthcare, piles of data build up inside different databases such as electronic health records, hospital management systems, personal health devices, and over 10 million health apps. Every piece of information is crucial to forming a well-rounded image of the patient, their health, potential risk factors, and the best course of action for finding a cure. A patient 360 view offers a single source of truth among the scattered patient data sources.


Video: A 360 View of Patient History

Challenges with Unlocking a Patient 360 View in Life Sciences

Unlocking this data is difficult in the healthcare and life science industries due to strict HIPAA regulations and privacy rights. Instead, healthcare professionals must find ways to protect patient’s privacy and rights while also sharing relevant information with key professionals to provide life-saving treatment.

Another challenge of establishing a single patient view is finding a centralized database for this information. A quality database requires an investment of time and money, which discourages many providers despite the overwhelming benefits.

How to Use a Patient 360 View

With the proper knowledge and understanding of big data platforms, healthcare professionals can overcome the challenges of transitioning to the cloud for a patient 360 view. Here are a few ways they can use their new insights into their patients.

  • Provide better care for the patients by fully understanding the patient journey
  • Develop cures based on a more comprehensive knowledge of the patients and their symptoms
  • Inform all providers about patients in real-time for a unified experience

5 Keys to Unlocking a Patient 360 View

Here are five ways to unlock a patient 360 view in life science and healthcare so you can experience its benefits and more.

1. Establish a Centralized Cloud-Based System

The first key to unlocking a 360-degree view of your patients is compiling all their data on a master data management (MDM) platform. This system will be the single source of truth for all those involved in caring for and treating the patient. Now, every contracted partner will receive real-time updates to provide the best care and solutions possible to patients.

Healthcare providers can eliminate common gaps in the health information exchange through a centralized cloud-based system.

Common gaps in patient information exchange
Image source: HealthIT.gov

2. Adhere to the Necessary Permissions

HIPAA regulations are critical for protecting your patient’s data in healthcare. However, the regulations generally give healthcare providers some flexibility for sharing patient data with other healthcare providers as long as reasonable safeguards are in place.

For example, the following image shows circumstances when a provider might limit or restrict access to electronic health information – such as protecting the patient’s privacy or possible security risks.

8 exceptions to the information blocking provision that involve procedures for fulfilling requests to access, exchange, or use electronic health information
Image source: HealthIT.gov

Healthcare professionals should choose their MDM platform wisely to ensure it adheres to the regulations of their area and protects their patient’s rights while still allowing other healthcare professionals to access the information for the diagnosis and treatment of the patients.

3. Create Complete Patient Profiles

The third key to understanding a patient’s health is understanding who they are and their medical conditions. The single customer view should include all their demographic information. Demographic information includes:

  • Age
  • Gender
  • Ethnicity
  • Education level
  • Marital status
  • Employment status
  • Location

The profile will also include relevant medical information such as current medications, family histories, vaccinations, diagnosis, and medical test results.

4. Understand Each Patient’s Goals

Creating a 360 view of a patient includes analyzing current data to identify potential correlations. These findings help professionals identify risk factors and possible diagnoses. With this information, doctors and life science professionals can create actionable treatment plans to help patients achieve their medical goals like disease management, prevention, or treatment.

5. Know Each Patient’s Needs

The last key to creating a comprehensive view of customers is understanding their individual lifestyles. This part of the profile helps medical professionals identify a patient’s needs rather than assigning general cookie-cutter solutions for all patients with the same diagnosis. It also gives medical professionals a deeper understanding of patients when helping them overcome treatment challenges.

For example, medical facilities report an appointment cancellation rate of 27%. A unified customer view will show providers how many appointments each patient cancels and help them identify what prevents patients from keeping appointments or following through with treatments.

This data is especially relevant for those in life sciences creating medications and technology. They will see a more comprehensive view of their treatments in action and know whether the devices and treatments are practical in specific scenarios. Then, they can create solutions that work with patient challenges, including low finances, restricted insurance coverage, and limited resources.

Centralize Your Patient’s Data for a 360 Patient View

You don’t have to work with only a partial picture anymore. With a comprehensive MDM system built just for healthcare and life science, you can centralize all your customer data in one convenient, secure location.


Contact us to learn more about our platform and how it can help your organization.


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