One true patient. One clear journey.
Customer Story
Amgen Builds an MDM Foundation of Patient Data Enablement for Patient Engagement Innovation
The Challenge
Amgen sensed an opportunity to take advantage of the patient-centric paradigm shift. Recognizing the value of patient personalization during the commercial engagement process, Amgen chose to revamp its entire patient support technology infrastructure.
Amgen engaged a group of industry experts to address the following challenges:
- Patient data spread across disparate internal and external systems
- Multiple legacy systems with aging technology and lack of patient data interoperability
- Lack of visibility into patient data due to siloed drug brands
- Insufficient data and service from third-party patient services vendors
The Solution
Amgen sought a Patient Master Data Management provider. They placed a high premium on lean architecture and scalability.
Gaine’s experience and comprehensive data management solution, Coperor One Patient, was selected because of the platform’s flexibility and confidence that there would be a much quicker time-to-value and reduced overall cost.
With the project underway, Amgen and Gaine discovered a bevy of opportunities to set a new standard for patient master data management. Coperor One Patient provided the core functionality for Amgen’s new patient engagement ecosystem:
- Centralized system of truth for all Internal patient data systems
- Efficient patient ID-driven external data vendor synchronization
- Transition from batch to real-time API integration
Conclusion
To learn more about this success story and Coperor One Provider, schedule a quick introductory discussion with a team member.
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